The overall purpose of this campaign is to get people talking and thinking about Depop. The campaign uses a series of public displays in busy areas, more specifically within a mall.

People of this age range are tired of the ridiculous clothing prices just to get a good quality hoodie or pair of jeans. The public installations shift the attention from the mall shopping culture of buying new clothing to bold alternative style with better results.

Areas of the campaign also includes advertising the buying and selling parts of Depop, as well as some social media additions to fit the campaign.