Good&Gather
The Client:
Good&Gather is a private label underneath the Target brand. It is a company that prioritizes healthy products for an affordable price. They target several audiences within their food items, and emphasize the idea of food bringing together community.
The Project:
The goal was to create a branding campaign that leaned into the emphasis of community. It involves a common phrase as well as universal graphics applied to different products. The branding can be applied across Good&Gather products as well as merchandise for loyal customers to buy.