Project begins with a consultation with the client. Here the foundational design ideas are laid out with discussion on design aesthetic and main goals for the project.

Main points discussed are:

• Client’s Design Aesthetic and Goals

• Materials Needed for Completion

• Intended Outcome – What will the new design effect?

• Project Timeline

• Project Budget

Additional consultations may be needed for best communication throughout the design process.

Before jumping into design, I take time to understand your brand, goals, and audience. I look into your industry, check out competitors, and gather inspiration that aligns with your vision. This helps me spot opportunities and start shaping a creative direction that’s both meaningful and effective.

From there, I build moodboards, sketch out ideas, and explore different visual concepts. After this stage, I will send concepts to you for your approval of creative direction.

Once the direction is clear, it’s time to create. In the development phase, I take the strongest concepts from the research stage and start turning them into real, polished designs.

This is where layouts, colors, typography, and visual elements all come together. I explore a few variations, test different approaches, and refine the details to make sure the design not only looks great but also holds accurate information.

Throughout this phase, I keep communication casual and frequent, sharing progress and gathering feedback to make sure we’re on the same page.

Once the final design is approved, I create a final, production ready design. In this phase, I prepare all the necessary files and assets you’ll need for print, digital, web, or all of the above. Everything is organized, high-quality, and ready for launch or handoff.

I make sure all formats, sizes, and specs are covered, with elements included to make things easy to re-visit.

If questions come up after delivery, I’m always happy to answer questions or make sure everything runs smoothly as you start using the finished product.